Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.
Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh
Duration : 0:9:51
One of the best …
One of the best documentaries. I think every parent should see this.
This one is …
This one is hilarious. Field trips to Wal-Mart!
Disney and …
Disney and Nickelodeon are pimping your kids mind
This kind of …
This kind of advertisement based «stalking» is frightening, creepy and unbelievable. WHY DO WE ALLOW THIS? HOW CAN WE PERMIT THIS? WAKE UP PEOPLE!!!
oh my god that´s …
oh my god that´s like the friggin NAZIS!!! How can I prepare a people to be stalked and voluntarily give up their rights of privacy and personal rights I just sell it as a fun thing to do aka facebook, video games etc. or as prevention against terrorism. Hello BRAVE NEW WORLD!!!
Filming kids in the …
Filming kids in the bathroom is just wrong. Even if it’s for research purposes.
this makes me sick!
this makes me sick!
@hannahskm I take …
@hannahskm I take the bus to school; bring my ipod
Grooming kids like …
Grooming kids like pedophiles
The world is coming …
The world is coming to an end.
This is so …
This is so incredibly unethical. I wonder — will the children being aversely affected by some of these products (e.g. obesity) be able to sue these companies? My guess is probably not very easily…
I feel sorry for …
I feel sorry for the next generation.. the scene with the school buses and kids having to listen to crap bus radio by sponsored advertisements is really sickening..
We are unconscious, …
We are unconscious, and passing that state of mind to our kids. I think that the human soul can break through it all. I know I came out of it, Waldorf education seems to be the best,
As parents we need to find alternatives to raising kids
Isn’t a crime doing …
Isn’t a crime doing this research without the kids and parents aware of it?
I am never having …
I am never having kids.
Turn off the tv for …
Turn off the tv for a start – but that requires more interaction with our kids and it seems we’ve gotten quite comfy and lazy with the boob tube babysitter
I think I’m going …
I think I’m going to be sick.
Whatever they are ” …
Whatever they are “joking” about on the Simpson’s, is true more often than not, sadly. They do a great job at bringing awareness into the unknowing people’s living rooms.
‘Sponsored …
‘Sponsored educational materials?’ I saw this on the Simpson’s and I laughed thinking it was an exaggeration for comic purposes. Seeing that it’s true, has really freaked me out.
This documentary is …
This documentary is way over the top and has many distorted views.
If your young kid fills out forms on the Internet and thinks TV reflects reality, you failed him/her as parent.
If you don’t want the stuff company’s offer..don’t buy it and teach your kids why you don’t.
If your kid says “Scooby Macaroni+cheese” are the best serve him/her 3 different kind without telling which is which and let him/her decide.
On the other hand, that would take time, better buy Scooby ones and turn the TV louder.
BIG BROTHER! * …
BIG BROTHER! *Shields future!children*
Is this the reason …
Is this the reason children pay more attention to toys on Christmas? I wont lie, I was a pretty spoiled kid around Christmas. I really couldn’t care less about why it was celebrated. I just wanted that new barbie corvette. Wow, I feel like I’ve been had.
well i think they …
well i think they ask the parents permission to film them first… they dont just show up in the kids closet one day
Well, that was …
Well, that was pretty damned disturbing.
Vance Packard in his 1957 book “The Hidden Persuaders” described the beginnings of all this. How the advertising industry in the 1940s began bringing in psychiatrists and behavioral experts to figure out how best to manipulate peoples’ minds.
Its the real zombie …
Its the real zombie virus!